Everyday...

It has been 5yrs in Pune for me, not very long… but long enough to understand the city. I am still opening new layer each day of this young at heart city with a blend of culture, history, education, technology, religions and strong root beliefs of local people. But this blog entry doesn’t speak about Pune. This blog entry seems to be coming from deep down memory lanes.

I am sure many of you must be taking same route to office or college each day for weeks, months, years. It’s the same path everyday, isn’t it? Same “what the####!” traffic, the same wrong lane drivers, the same wadapavwala on that turn, the same flower selling kids… and so on. It has been years now for me also travelling the same roads at same hour of the day. It seems nothing has changed, everything is static here, sometimes even me. But today when I was going through the same routine, same traffic, same unending honking; I realized it has changed a lot. Its just that I got so used to seeing it that I couldn’t tell the change. But here again I don’t want to elaborate on the changes of the road.

Today I want to talk about travelling the same road by travelling miles in my life. When I first stepped in Pune, I was a family person… the youngest in my entire family and the only girl. I never was away from my home, loved my room (with a whole wall painted by me). Then I entered the institute in pune as a loner, a total tomboy with least interest in what talks happened in hostel. I look at my pics from that time and I go like “who is that? me?”. Torne denim - painted on one leg, bandana on head, short t-shirt and curly unmanaged hair. Only thing girly that I knew of was kajal(eye liner). In the next few months it turned out that I came up with more enemies than friends (friends were few but were the best). I turned out to be a strong person with deep respect for my personal space, I stood for what was right, fought for design and non-design issues with equal strength and created a whole new understanding of the world for myself. College, internship and job turned out a new side of me as a nomad, easily shifting few bags lifestyle. And slowly the personal space started getting restricted to my bed and cupboard, in hostel and as paying guest. The roads of Pune remained same.

 I fell in love, tried best to convince people for accepting us and saying yes for marriage. And I finally got married a year back. Now this nomad was supposed to be tamed as a family person overnight. Why not sure!?! So this tomboy started turning to being a nice, sweet, girl who can be accepted as the daughter-in-law and a beloved wife. The task seemed very simple!!! – cook food, do job, respect everyone, dress up like a married female, learn culture, learn language, get up early……….. so I accepted the challenge. And today on the 1^st marriage anniversary I can proudly claim that I have tried my best on all these levels. And again when I see my pics of what I look today, typing this blog… straight hair, Kurta-pajama, bangles, mangalsutra, bindi, toe rings… And I say “who is that? me?”

 Its “Everyday’s Path” I travel everyday… it’s the miles that I travel which made the difference I guess…

Bhate & Raje Construction Company

Bhate & Raje Construction Company has been into construction for more than 20 years. It is not just focused and quality driven, but is also technically advanced. And, it believes in delivering within deadlines the complete and innovative solutions. The team of proactive, work oriented people is the backbone of Bhate & Raje Construction Company.

REALIZATION…

A barren land evokes a dream in the mind, a dream of the form that lasts for years, decades, generations. It is the strong conviction in oneself that turns this dream into a reality. The conviction, the firm belief in the team and their cumulative ability to innovate with the technical expertise and bring into reality the vision that has inspired the maker and the seekers. This is what gains and maintains the complete trust.

Trust. Conviction. Techexpertise.

Won TAG Award for the identity.

Tropica - reside amidst bliss

Remunance Systems Pvt. Ltd.

Remunance formerly known as Exl-SourceSoft Systems Pvt Ltd, is an organization which gives assurance through process orientation and partnership with customer. And its great emphasis on technology gives result in the projects are assured beyond expectations.

REALIZATION…

An innovation can take place with a collective trust in the thought and a team of experts that believe and bound together. This core when trusted to deliver, blends itself with technology and innovates a new horizon of dreams to reality. And with the right efforts of the experts molded into timeline gives birth to renaissance of innovation… Remunance.

Technology. Time. Team.

What colour do you want in life?

When I entered my office today, the topic of discussion was, “what colour do you want in life?” A very simple question was taken as a theme to promote a print media group turning complete coloured. Without even thinking for even a second I spoke “Blue”… that has always been my favorite colour for years now and for many reasons too. But later when I started thinking about the same in evening I realized, Blue is my favorite but its not what I want my life to be. You will say I am now turning very philosophical! But no I am not. I am turning towards Physics for the answer now.

But before I come to the reason of me choosing colour and why, let’s start the colour journey right from where it all began in my life. Well to start from the beginning I would share my mom’s first memory of seeing me as a new born, wrapped in ”Pink” colour in the nurse’s arms. She says I was like an angel for her. But why “Pink”??? I hate that colour. For the reason being solely that I turned out to be a girl (Pink for girl & Blue for boy). So, my journey with colours started from my first breath itself.

Later in school (catholic school), my uniform for many years turned out to be colourless in all terms – white shirt, grey skirt and grey tie; sole reason that I could understand was discipline that they wanted to teach us. Only place or rather time that I used to feel colour was my drawing class (half an hour on Saturday). Our drawing sir always thought us to draw the same scenery of a hut near a river with mountains behind it and a rising sun. I think I have drawn it so many times in those days that I can even tell you number of sun rays I used to make (6). The other place which added one more colour was my classical dance classes, with uniform of white and orange colour. The reason of orange being added was that it creates positive vibes and it’s a colour of energy. When I went to college, best part no uniform, so no colour coding. I had a wardrobe full of colours from bright purple and violets to yellows and turquoise… anything and everything. The colours of youth filled me up. Since then, no stopping of colours and no colour coding.

So, now as a designer when I was told about colours, I reflected back to everything around me. When we say Pink is for girls or orange is for energy, we refer to not our personal choice but on the thoughts that we have being hearing, seeing and sharing with others. But here also there is a difference between a community, a group and an individual’s thought about a particular colour. Like my mom’s favorite colour is red. Red in Indian tradition is an auspicious colour related to a married women. For a youth in love it’s the colour to portray his or her feelings, for a signage on electric board red skull is of danger, for one of my friend she is afraid of red because it reminds her of blood and pain etc. So though red is referred as one of the most auspicious colour in India still it gives a negative feel at a personal level.

All this makes me wonder, when we design or predict a palette of colour for next year are they really valid / work? For the answer I want you to go back to the first drawing you did when you even had no clues of colours. Say I made a drawing of a balloon. Now when I sort of made the shape, and was reaching for blue which I like visually, I get stopped by my teacher and I get a red instead to paint it (because she prefers red). So indirectly or directly rather I am being told that red balloon is what is good or better than the blue. Even when we design or predict the palette, yes there is a research, synthesis, analysis done, but somewhere a designer is also doing a job of telling what one should like / not like. Isn’t it amazing that a designer has an ability to understand others and make them understand what is that one should use / wear.

So what colour I want in life? BLACK… because it’s the colour (or according to few theories not a colour) that absorbs all other colour frequencies. Hence I want 2 absorb more knowledge like black. Now again favorite colour may be blue but in a particular context the colour choice changes. Just like red is auspicious in India, maximum vehicle bought in India are in white or black, uniforms are of grey & white, and even Identity colour preferred are blue and green.

Colour has meanings more than one can think of; personal, spiritual, science, community, religion, geography and trend wise. So don’t stop by just knowing the basic colour palette… go ahead and know your colour. 
BE COLOUR OF YOUR LIFE.

Pune Design Festival '11 branding

Pune Design Festival ' 11 inauguration :

 

Pune Design Festival 2011 inaugural session kicked off with a mesmerizing performance 

of Mohini Attam by Designer and Danseuse, Miti Desai. 

Miti created an interesting link between design and creative destruction 

and expressed it through her dance and visual media.

ADI President S Sundar spoke at the launch of ADI. 

Sundar asked for support from the community and wished the best. 

Check out message from ADI president on www.associationofdesigners

ofindia.org

ADI Pune launch at the hands of Shrikant Nivasarkar, S Sundar, Sudhir Sharma,

Prakash Khanzode, Nachiket Thakur and Ashish Deshpande 

at Mulgaokar Auditorium ICC towers Pune.

ADI mentor Shrikant Nivasarkar provided loads of wisdom and wise words for the audience. 

He emphasised the need to work selflessly for ADI, participation and the necessity to have 

well thought out systems and discipline in place from his IIID experience.

In this photo: Darpana Sawant- Athale, Samyak Pungalia, Anant Chakradeo, Mukund Athale, Ashish Deshpande, Dr. Rajendra Jagdale, Anant Sardesai, Anirudh Natu, Pankaj Sapkal, Prakash Khanzode, Hrridaysh Deshpande, Ashwini Deshpande, Nachiket Thakur

Pune Design Festival '11 coverage in DNA newspaper (Branding by me)

http://www.punedesignfestival.org/